Saturday, September 1, 2012

Colourful community

GUJARATIS have pioneered many a business not only in the city but in the country and abroad too



A decade after the end of World War I, a 21-year-old Kutchi youth from Bombay, decided to make it big in Japan and without informing anybody at home, he came South by train to set sail from Dhanushkodi to Colombo and thence to the Far East.

With Rs.350 in hand for the passage, he learnt at Dhanushkodi that one needed passport and Visa to go abroad. Days later, he found himself wandering in the streets of Madurai and was bowled over by the thriving textile business and decided that it was the place he wanted to do be in. The year was 1929.

As a hawker

G.P. Sangoye started his life in Madurai as a hawker carrying head load of dress materials. What he started as a small shop (Truthful Company) on Town Hall Road, grew into a mammoth organisation, giving employment to hundreds of fellow Gujaratis, besides the locals over the years.

Says his son Shantilal, “After finding perchance a huge market lying untapped, my father introduced readymade garments in Madurai and also pioneered the registry of the Clothing Manufacturers’ Association of India (CMAI), an apex body in Mumbai. At one time, there were 600 tailors and 40 cutters working at our unit in a building we bought from the Palayampatti zamin on Kamarajar Salai, where now the Nirmala Girls Higher Secondary School is.”

Adds Mr. Shantilal: “Though we played a major part in the influx of Gujaratis, Kutchi Memons landed in Madurai much before us. Some of our employees at that time initially came to the South to work on railway contracts such as laying Madurai-Bodinaickanur line and civil works like construction of the Collectorate and Ellis Nagar rail over-bridge and stayed back to work with us. Shivji Vira, a contractor, came to Madurai way back in 1890. His descendants are living in Arasaradi now.”

A big community

There are about 200 families – 70 per cent Hindus and 30 per cent Jains - from Gujarat in Madurai. Most of the Gujaratis from the Kutch, the biggest district in India and larger in area than Kerala, are into the business of readymade garments. Amman Sannathi is choc-a-bloc with their showrooms.

Says Nitin S. Shah of Classic, “Many of us were dealing in handloom goods, like towels made in Sellur, once. But when cheaper power loom towels from Sholapur in Maharashtra strangled the handloom sector, we switched over to other businesses.”

Their success can be borne by the fact that one of the leading hoteliers in the city, R. Surendra of Hotel Supreme, developer of the first mall in Madurai, Lalji Vora of Milan, Dilip Patel, founder of Torino, a popular soft drink company and keeping pace with the MNCs at Vilangudi and Kishore V.Sangoi of Remuki, a leading departmental store, are all Gujaratis.

According to C.R. Patel of Kwality Sales Agency, “Gujaratis are known for their craftsmanship and masonry work, the reason why they were sought after everywhere and came down to Madurai also. After the country’s independence, handloom and chemical businesses attracted Gujaratis to Madurai. Like in the U.S., motels and Patels are inseparable, back home they rule the timber business across the country and Madurai is no exception. Most of the shops that sell timber, plywood, tiles and other construction materials on West Perumal Maistry Street, Sellur and Bypass Road are run by the Patels.

Vegetarians

Behind the soft-natured disposition of these vegetarians is sharp business acumen. Unlike the go-getter Marwaris, Gujaratis are known to take calculated risks. They attach importance to business integrity and serving the society. Through Shree Madura Gujarati Samaj, they’ve been donating 20,000 to 30,000 notebooks to poor students in the city every year. From this year, fabric for uniforms has also been added. The Gujarat Samaj has a library with a collection of about 5,000 books in Gujarati and other languages.

To keep their customs and traditions alive, the community never misses their calendar of events. With all their shimmering ghagras and cholis, Gujaratis enthrall with dandiya rass/garba during navaratri. The function is held at five places in the city. The Jains celebrate Paryusan with Marwaris, and the Kutchis their new year on June 24.

Source - The Hindu MetroPlus

1 comment:

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    A wide variety of vegetarian dishes: From breakfast staples like idli and dosa to hearty lunch and dinner fare featuring sambar, rasam, curries, and an array of vegetables, Ramana Mess offers a satisfying selection for every palate.
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    Whether you're a local looking for a familiar favorite or a visitor seeking a taste of Madurai's culinary heritage, Ramana Mess is a must-try for your vegetarian cravings.

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